Getting a site to reach the number one position is only part of the challenge.
Does your website speak to its audience?
Do you have an irresistible or unique selling proposition?
What is your value proposition?
Does your website speak to its audience?
Do you have an irresistible or unique selling proposition?
What is your value proposition?
Great placement, excellent ad copy, easy navigation and powerful call to action statements are all part of a plan that creates successful online sales. It’s not just your Pay Per Click campaign that will make your website successful, it’s a combination of all web and non-web marketing efforts that create success of a given website.
Because of the dynamic relationship between these disparate marketing efforts, I call this the “Voodific” effect. This effect takes into account the scientific nature of the Internet, the code that creates the experience for the user and the marketing Voodoo that speaks to your potential clients buying products and services online.
While there are many ways to get your website to show up in the Search Engines, caution must be exercised in the methods used to dominate the internet.
Spamming search engines, with inappropriate optimization techniques can cause you to be black listed. Spamming with email can cause your domain to be black listed. If your domain has been black listed others can not receive your email. Once you’ve reached the bottom of the search engines it takes an act of God to make it right.
Exercising techniques that are within the standards of the search engines will produce great results when used in combination with other methods of online and off line marketing.
Because of the dynamic relationship between these disparate marketing efforts, I call this the “Voodific” effect. This effect takes into account the scientific nature of the Internet, the code that creates the experience for the user and the marketing Voodoo that speaks to your potential clients buying products and services online.
While there are many ways to get your website to show up in the Search Engines, caution must be exercised in the methods used to dominate the internet.
Spamming search engines, with inappropriate optimization techniques can cause you to be black listed. Spamming with email can cause your domain to be black listed. If your domain has been black listed others can not receive your email. Once you’ve reached the bottom of the search engines it takes an act of God to make it right.
Exercising techniques that are within the standards of the search engines will produce great results when used in combination with other methods of online and off line marketing.
