Our Approach and Web Development Process
While every web project has its own set of needs, challenges and requirements, there are basic considerations and milestones that all projects share. To ensure all project goals are met, we follow an iterative, timely, and flexible development process that involves the client throughout the project life cycle.
Our process centers around four core components:
Discover,
Design,
Develop, and
Deploy.
Discover
- Discuss and prioritize project goals with a focus on long-term needs (e.g., maintenance, future growth, etc.).
- Ensure your site will attract and keep visitors by identifying and profiling your audience. Make all development and design interface decisions from their perspective.
- Keep everyone organized and on track with a Project Site, a web site where team members can access all project deliverables.
- Create a Functional Specification detailing site features and development approach.
- Begin to collect content and other project assets.
Design
- Leverage your brand by using existing design elements, including logos, fonts, imagery, and color palettes.
- Develop custom imagery, including illustrations and icons.
- Create a user-focused design prototype that demonstrates how a visitor will experience the site.
- Facilitate communication between the design and engineering teams to ensure the design solution meets all the back-end requirements of the project.
Develop
- As a final proof of concept, generate preliminary HTML mockups. Click through the site and ask, "does it work?"
- Develop clean, maintainable and well-commented client and server-side code.
- Create functional prototypes, or betas, of the site that become increasingly more functional.
- Thoroughly test all site components on a variety of browsers, platforms, and Internet connections.
Deploy
- Install the site on the target server and further test all site components before going live.
- Manually register the site on the major search engines to ensure accurate placement and the highest possible profile.
- Engage in print and electronic marketing and site promotion activities, as desired.
- Conduct any necessary training or instruction on how to maintain various areas of the site.
- Deliver all final assets, including graphic files, original source code, and documentation.
